Using categories to organize your blog content goes without saying. It allows your site visitors to quickly find content. Here’s where WordPress has an advantage over HubSpot.
HubSpot allows you to organize your content by topic, but that’s it. It’s very flat. So, if you want to organize your content in other ways, you’ve got to get creative at the template level to make that work, perhaps leveraging HubDB. However that means your content writers will need to remember to go into HubDB when they write blog content to organize it. Not ideal.
If you need lots of flexibility and control over how your blog content is organized, WordPress clearly has the edge over HubSpot.
WordPress allows you to group your content by categories, sub-categories, and tags. You can even create custom taxonomies that are specific to your business. WordPress has the built-in capability to filter your blog posts on these categories and tags by following specific URL patterns. This makes it pretty easy to build filters into your designs, which a site visitor can find very specific information. Visit the blog listing page and use the filters to see what I’m talking about. As you change the values, you’ll notice that the URL at the top of the page will include the category and tags.
And better yet, you can even build different blog listing and post templates for your blog categories and taxonomies. Browse thru the blog categories to see that in action.