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Blog post design considerations
When making decisions about your blog post page design, it’s not all about the bells and whistles. It’s about creating the best experience for your target audiences in various stages of the buyer’s journey. Who visits your site, and why? What are they trying to accomplish: to gather information, do research, make a purchase, to…
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Blog listing page block styles
The blog listing template is a basic component of any website theme, regardless of whether your website is build on HubSpot, WordPress or some other content management system. Adding different design elements can make your blog listing template more compelling and useful for your viewers. Here are some things you can do: Contact us and…
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Why remove unused WordPress plugins
WordPress is a wonderful CMS and has a lot of advantages. You can add functionality to your website by installing and using plugins. There’s a good reason to be selective, though. “But I love my plugins…” If you have too many plugins on your website, it may slow to a crawl. That’ll result in frustrated visitors who’d rather leave…
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How to report problems to your web developer
So, you have a problem with your web site and you need to let the developer know about it. It seems simple enough… Just send them an email, right? More times than not, technical information is missing from the communication. Also, your web developer may have several projects that they’re working on at any given time.…
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How to get a HubSpot form to open in a new browser window
Recently, I was working on a project for a major news outlet that uses HubSpot as their platform of choice. On the homepage, there is a masonry wall – a collection of articles that is populated by RSS feeds. Within that wall, there is a HubSpot form that asks the visitor if they’d like to…
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Set up geo-targeting in your Google AdWords campaign
Recently, I met with a client to talk about their Google AdWords campaign. They have a series of ads that are targeted to different states where they do business. A different ad for each state. Every ad went to a landing page for the state. So far, so good. The problem was that ads for…
